Social media for cafes: a simple plan that fills tables

Cafes are one of the most photogenic businesses there are — which makes social media a huge opportunity and, ironically, a huge time sink. Here's a simple plan that keeps your cafe visible every day without eating into service.

What to post (the cafe content mix)

• The hero shot: today's coffee, a fresh bake, latte art. The everyday stuff your regulars already love.
• Behind the scenes: the early-morning prep, a new bean arriving, your team. People buy from people.
• A tip or story: how you brew your pour-over, where your beans come from, the story behind a pastry.
• The gentle nudge: a seasonal special, loyalty offer, or 'open till late today'.

When to post

For cafes, mornings (7–9am) and the mid-afternoon lull (2–4pm) tend to land best — you're reaching people exactly when they're thinking about coffee. One well-timed post a day is plenty.

The hard part: doing it every day

The plan above is simple. Sticking to it through a busy week is not. That's why most cafes post in bursts and then go quiet. If you'd rather it just happened, an Autobot for cafes writes the caption, generates the image, and posts daily in your cafe's voice — so your feed stays alive whether or not you had time.

For the bigger picture on cadence, see how often a small business should post.