Social media, made simple
Practical playbooks for local businesses — what to post, how often, and how to keep it up without spending your week on it.
How much does social media management cost in 2026?
Freelancer, agency, DIY or AI — what social media management really costs a small business in 2026, and how to pick the right option for your budget.
Done-for-you social media: what it is and how it works
Done-for-you social media means someone — or something — else writes, designs and posts for you. Here's how the AI version works, what it costs, and who it suits.
Social media for salons: fill the chair without living on Instagram
What hair and beauty salons should post, when to post it, and how to keep an Instagram feed consistently active between clients — or fully automatically.
Social media for plumbers and trades: jobs from posts, not just word of mouth
Why plumbers, electricians and trades win local work from a consistently active Facebook page — and how to run one from the van, automatically.
Social media for estate agents: win instructions, not just likes
A practical social plan for estate agents — what sellers want to see before they instruct you, and how to post daily without a marketing department.
How often should a small business post on social media?
A realistic posting frequency for small businesses on Instagram, Facebook, X and LinkedIn — and how to keep it up without spending hours a week.
Social media for cafés: a simple plan that fills tables
What to post, when to post, and how to keep your café's Instagram and Facebook active every day without spending your mornings on it.
Instagram for restaurants: a weekly plan that books tables
A practical Instagram plan for restaurants — what to post, how to make food look good, and how to stay consistent during a busy service week.
Social media for gyms: content that fills classes
Content ideas and a posting rhythm for gyms and fitness studios that drive sign-ups and keep members engaged — without a full-time social media manager.
Facebook vs Instagram for local business: which should you focus on?
A clear, no-nonsense comparison of Facebook and Instagram for local businesses — who each reaches, what works on each, and how to decide where to start.
AI social media tools for small business: do they actually work?
An honest look at AI social media tools for small businesses — what they're good at, where they fall short, and how to use them without sounding like a robot.