Trades don't need reach — they need to be remembered
Nobody follows a plumber for entertainment. But when a boiler dies at 7am, people ring the name they half-remember seeing, or the one their neighbour mentioned. Social media for a trade isn't about going viral — it's about being the familiar name in a fifteen-mile radius when something breaks.
That's a slow, cumulative game, and it's exactly the game that gets abandoned. Most trades set up a Facebook page, post four times in the first month, and never touch it again. The page then actively hurts — a prospect finds it, sees the last post was two years ago, and wonders if you're still trading.
What your Autobot posts for a plumbing or trade business
- Job-type posts — bathrooms, boilers, leaks, framed around the problem the customer has
- Seasonal warnings — frozen pipes in January, boiler servicing before winter, the calls you'd rather get early
- Trust signals — qualifications, insurance, guarantees, said plainly without sounding like a brochure
- Practical homeowner tips — the stopcock they can't find, the radiator they should bleed
- Coverage-area posts — reinforcing exactly which towns and postcodes you serve
- Emergency-availability reminders — so the out-of-hours call comes to you
Facebook, not Instagram
For most trades the audience is on Facebook — homeowners, local community groups, an older demographic than Instagram's. That's the default channel here. If your work is visual enough to justify it, bathroom fitters and kitchen installers especially, Instagram can be worth a second Autobot.
See the actual posts before you decide — three real samples for your business, free.
Generate 3 free sample posts →Frequently asked questions
Can it post photos of my actual jobs?
Every post gets a generated image matched to the topic. Real job photos outperform generated ones for trades, so the strongest setup is Autobots covering the daily baseline while you drop in genuine before-and-afters when you have them.
Will it make claims about qualifications I don't have?
No. Posts are written from the brand profile you provide, and guardrails prevent inventing credentials. If Gas Safe registration isn't in your profile, it won't be claimed in a post.
Is Facebook really worth it for a plumber?
For local trades it's usually the highest-value channel — local community groups and an older, homeowning demographic. It's less about follower count than about being findable and visibly active when someone checks you out.
General information to help you market your business — not professional or legal advice.