People search for the pain, not the practice
Someone with a bad back doesn't wake up looking for a physiotherapist — they wake up looking for why their back hurts. The clinics that fill their books are the ones producing content that meets people at that stage, weeks before they're ready to book anything.
It's steady, unglamorous content work, and it's the first thing to go when a clinic is busy treating patients. Which is why most clinic accounts have a burst of posts from whenever they were set up and nothing since.
What your Autobot posts for a physiotherapy clinic
- Condition explainers — what causes the common complaints you treat, in plain language
- Mobility and prevention content — general guidance people can act on immediately
- Recovery-expectation posts — how long things take, which manages anxiety and sets up realistic bookings
- Desk, posture and lifestyle content — the everyday causes behind a large share of your caseload
- Clinic and practitioner introductions — reducing the barrier to a first appointment
- Sport and seasonal injury patterns — marathon training, ski season, the fixtures your area cares about
General information, not treatment
Guardrails keep content to general public information rather than individual diagnosis or prescribed rehabilitation. If your professional body requires particular wording or disclaimers, put them in your brand profile and every post will carry the line.
Within those limits there's still a great deal worth saying. Most people delay booking not because they doubt physiotherapy works, but because they assume their problem isn't bad enough to warrant it, or they expect it to take months and cost a fortune. Content that addresses those two assumptions directly does more for a clinic's diary than any amount of clinical detail, and it's entirely safe to publish.
See the actual posts before you decide — three real samples for your business, free.
Generate 3 free sample posts →Frequently asked questions
Will it prescribe exercises to patients?
No. Posts stay at general-information level — the kind of thing you'd say in a public talk, not in a treatment plan. You can tighten this further in your brand profile.
Can it include a disclaimer on every post?
Yes. Add the required wording to your brand profile and it will be carried through.
Instagram or Facebook for a clinic?
Instagram is the default and works well for movement and prevention content. Clinics with an older patient base often do better on Facebook.
General information to help you market your business — not professional or legal advice.